On March 22, Toluwalase Asolo, a 20-year-old business management student at the University of Hull, tweeted a clip with the caption, “The boredom jumped out.” To the song of “Don’t Rush” by U.K. rap duo Young T and Bugsey, she and her seven girlfriends changed looks seamlessly while passing around a makeup brush used as a metaphorical baton. This one minute and 26-second video would go on to amass 2 million views and become the popular #DontRushChallenge.
“We understand that in a period like this with nothing to do, a lot of people may slip into depression due to high levels of inactivity and idleness. So we decided to highlight the togetherness in isolation.” The ladies, planned the video sequence via WhatsApp. They are in their respective dorm rooms while self-distancing during the global coronavirus pandemic.
Their intention with the #DontRushChallenge, according to Asolo, was to empower and encourage women to embrace their beauty with and without makeup.
Of course, me and my pole ladies jumped at the chance of doing something "together" not only to have some fun during this difficult time but also to reinforce what we are all about... togetherness, empowerment and love.
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Couldn't be prouder of our pole family @polepositionfitnessstroud for the amazing effort with this challenge. thanks for the continued inspiration from @charlottepolefit @sarahscottpole @danrosenpole and all the other amazing beauties we can't wait for workshops and get cracking on all the inspired videos. @pheebspolefitstudio we are throwing the towel your way for your pole family to embrace ! enjoy ❤ #dontrushchallenge big shout out to the pole family... @mai__z @berry2symo @goochie1984 @sarah.e.02 @rebeccadickx @kuzkamila @sallynancie @jodrew84 @hannahgoodenough.1 @littlegem88 @t_r_e_m @pole_with_jodie @silveress83 @rosiuesladelclavel @rach_bartlett1 @rachael.merrett @kdcgibbons @alison.robinson116 @laurenjaderoberts @georgie.thomas23 @laura.j.powell.9 @claireybelle2 @pinkfaerie83 @zoefae @milliganbeaumont @sarah.blowers.7923 @monieleaza @tabitha_nice @gijopole @jade.morgan.dance big shout out to our wardrobe supplies... @pole_junkie @sewsteff @pole_hog @paradise_chick_ @creaturesofxix @galaxywear @off_thepole @lunapolewear @tikiboofitness @hoodlumfang @radpolewear @laceycatpolewear @pleasershoes @pourmoiltd @pole_clothes_shark @sway_polewear @polesweetpoleuk @poleemporium @itac2 @cleothehurricane @clubhellaheels